The supply chain for the retail industry is extremely complex with rapid inventory cycles. In order to efficiently make it through inventory without waste, retail labeling technology must be flexible enough to support more than just barcoding alone.

Barcoding and text is effective at the checkout stand with a scanner, but is completely useless in the actual inventory location and decision cycles. Products in demand that are in stock regularly get mixed up in a mass of similar inventory, resulting in unsold products and diminishing revenue.

Don’t lose sales to inferior product location practices. We’ve all learned to discriminate with color and to identify items by pictures since we were children – and frankly, we’re all naturally good at it.Colors and pictures are an instinctive, effortless identifier of all things.

From using colors to discriminate sizes on clothing tags, to using colors to differentiate pharmaceutical drug types, color-coding simply makes it quick and easy to locate the item you or your customers are looking for without using a scanner or having to read a single line of text.

Common applications include:

• Apparel (Color for Size)
• Differentiate Your Product
• Expand Promotional Opportunities
• Shelf Tags & Signs