Home : Solutions : Executive Overview

The economic and competitive landscape that a businesses work in will always change. Whether inflated gas prices, market volatility, consumer confidence, foreign competition or federal mandates, change is the only constant. To remain profitable and grow, businesses must be flexible and fast, turning problems into potential and threats into opportunities.

Labels are used in every organization that offers physical products and many that offer services. They are the vehicle that guides product through the supply chain, they entice, promote, position and educate the consumer. Like an organization a label that can be customized in order to adjust a message or required regulatory information just prior to application is extremely valuable. A high quality color label printed just prior to application can enable complete customization of messaging, imagery, use or specification it can define a product or services focus, handling or definition. It can protect a companies profit while reducing wastage and optimizing resources.

Digital print technologies and their benefits are understood and accessed by many organizations. However, most managers see digital print as a vehicle to enable to decrease print lead times at reduced volumes. However this is only one element of digital printing. In the last couple of years there have been many entrants to the markets with a focus on providing equipment that enable Color-On-Demand label production equipment that can be run with the production process rather than separate from it. VIPColor Technologies spear headed this move almost 10 years ago and lead the market with their range of units.

In the fall of 2008 they launch their latest digital color label printer the VP485. Up to 3 times faster than other comparable inkjet units and utilizes separate ink tanks, a feature unique to VIPColor. The unit has remote monitoring functionality so staff can focus on other tasks and produces high quality, rich vibrant colors. This unit not only speeds up production, but reduces waste and aides the optimization resources. There is nothing faster for customization than creating custom labels just prior to application and in parallel with production needs.

The ultimate in flexibility and control. Companies can predefine layout and design of labels and final selection of data and images can be system controlled and collated just prior to printing. The ability to design, print and apply in real-time ensures label accuracy and reduces waste providing a significant advantage vs a competitor.

VIPColor's printers are ideally suited for companies that manage a multitude of products or services:

• Apparel, shoes and accessories
• Gourmet foods, candies, treats and sauces
• Plumbing and building goods
• Electrical and electronic components
• Water and wine bottles
• Definition of handling level for repair and calibration companies
• Text and image modification for product bound for international markets

Or products with expiration dates or constant updates and changes, such as:

• Pharmaceuticals
• Nutraceutical
• Food & Dairy

Fast and efficient, VIPColor's printers facilitate the production of product, package, location and informative labels and tags. Easily incorporate images, language, color identifiers and brand content.

How VIPColor Printers Can Help Your Company

• Stay ahead of the competition by implementing lighting-fast changes to label designs in response to product or market changes:
• Reduce storage of label inventory and waste
• Increase branding and advertising opportunities
• Remove labeling errors when labels are selected and applied by operators
• Optimize promotional efficiency
• Increase sales and help your bottom line